Tag: Surface

Truer Color Starts Here
March 30, 2020Imagine that you’ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you’ve done it! You have your perfect paint color chosen and you’re ready to transform your space. But what if, when it’s finally on your walls, it doesn’t appear to be the color you selected? If you don’t use the right primer before painting, this could happen to you.
When painting a light color over an existing dark color, a primer with a high-hiding formula is recommended. KILZ® 3 Premium primer is a water-based primer that has a thicker formula with enhanced hiding. Priming a dark wall with KILZ 3 Premium before you paint over it with a lighter color will assist in a truer and richer color from your topcoat.
Specific surface types you might be painting can also affect how the final paint color turns out if the right primer isn’t applied first. If not properly sealed, porous surface like brick can soak up a lot of paint and cost you valuable time and money. Not to mention that if not properly primed, the typical red color of most brick can change the appearance of your paint color if the brick is not primed before it’s painted. For brick surfaces, we often recommend KILZ 2 All-Purpose or KILZ 3 Premium, depending on the color and current state of the brick surface.
New drywall is another porous surface on which the right primer can make a big difference. When painting over new drywall, we recommend priming first with KILZ® PVA Drywall Primer – a fast-drying, interior water-based primer formulated to prime and seal new, uncoated drywall. KILZ 1 Standard primer is another great primer to use on drywall.
For almost any surface you’re working with, priming before painting is key to ensure that the paint color you selected will show up in its truest state
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.

How to Choose the Right Primer for Your Paint Project
January 31, 2020Do your New Year’s resolutions include taking on that painting project you’ve been putting off? Or maybe you have a list of several different DIY home improvement projects on your list to complete in 2020. No matter the size or scope of your project, taking the time to do proper prep work will ensure results that you can be proud of for years to come. Prep can seem like a time-consuming extra step, but trust the pros, it’s worth the time spent.
If your next DIY venture includes painting, the first step is choosing the right primer for your project. The KILZ® brand offers a family of primers to help you complete a wide range of painting projects and tackle a wide variety of common painting problems. With so many primers to choose from, how do you know which is right for your project? To start, assess the type of surface you will be painting.
If you just moved into a new house or completed an addition and you’re painting new drywall, KILZ® PVA Drywall Primer or KILZ® 1 Standard Interior Primer are both made for the job.
Perhaps you’re painting a surface that ordinary paint might not stick to, such as a slick glossy surface, aluminum, vinyl, ceramic tile or glass. In that case, KILZ® Adhesion Interior/Exterior Primer is an excellent choice.
Pro painters and DIYers alike are often in need of a primer that offers multiple surface solutions – which is why KILZ 2® All-Purpose Primer is the choice of many! A fast drying, water-based multi-surface primer-sealer-stain blocker, it offers excellent adhesion, a mildew resistance primer film and can block light to medium stains like felt marker or minor water stains. It’s also a good choice for a simple color change, to ensure the truest color from your new topcoat.
And for projects that require even heavier lifting, KILZ Restoration™ offers the performance of a traditional oil-based primer in a water-based formula and can tackled the toughest odors, stains and even fire damage.
For those taking on more complex projects, including blocking smoke or pet odors, covering dark paint colors or heavy stains, there is a KILZ® Primer for you too! KILZ 3™ Premium is one of our more heavy-duty and high hiding formulas, making it ideally suited for blocking old dark colors or covering substantial stains.
If you’re still unsure what primer to use for your next project, answer these simple questions below and don’t be afraid to ask a friendly pro at your local hardware or home improvement store for help.
Choosing the Right Primer:
- Identify the surface type you will be painting.
- Assess any problems you need to tackle, such as stain or odor blocking, and determine the severity of the issue.
- Take into account any unique scenarios like needing a mildew resistance finish coat (good to keep in mind when painting moisture prone areas like bathrooms and laundry rooms), or if you’re covering a dark paint color with a new lighter hue.
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.
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