Truer Color Starts Here

Mar 30, 2020Primer Tips

Imagine that you’ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you’ve done it! You have your perfect paint color chosen and you’re ready to transform your space. But what if, when it’s finally on your walls, it doesn’t appear to be the color you selected? If you don’t use the right primer before painting, this could happen to you.

When painting a light color over an existing dark color, a primer with a high-hiding formula is recommended. KILZ® 3 Premium primer is a water-based primer that has a thicker formula with enhanced hiding. Priming a dark wall with KILZ 3 Premium before you paint over it with a lighter color will assist in a truer and richer color from your topcoat.

Specific surface types you might be painting can also affect how the final paint color turns out if the right primer isn’t applied first. If not properly sealed, porous surface like brick can soak up a lot of paint and cost you valuable time and money. Not to mention that if not properly primed, the typical red color of most brick can change the appearance of your paint color if the brick is not primed before it’s painted. For brick surfaces, we often recommend KILZ2 All-Purpose or KILZ3 Premium, depending on the color and current state of the brick surface.

New drywall is another porous surface on which the right primer can make a big difference. When painting over new drywall, we recommend priming first with KILZ® PVA Drywall Primer – a fast-drying, interior water-based primer formulated to prime and seal new, uncoated drywall. KILZ1 Standard primer is another great primer to use on drywall.

For almost any surface you’re working with, priming before painting is key to ensure that the paint color you selected will show up in its truest state

Always remember to refer to our website or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.


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