{"id":5854,"date":"2020-03-30T14:34:00","date_gmt":"2020-03-30T21:34:00","guid":{"rendered":"https:\/\/www.kilz.com\/blog\/?p=5854"},"modified":"2021-03-12T10:26:02","modified_gmt":"2021-03-12T18:26:02","slug":"truer-color-starts-here","status":"publish","type":"post","link":"https:\/\/www.kilz.com\/blog\/truer-color-starts-here\/","title":{"rendered":"Truer Color Starts Here"},"content":{"rendered":"<p>Imagine that you\u2019ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you\u2019ve done it! You have your perfect paint color chosen and you\u2019re ready to transform your space. But what if, when it\u2019s finally on your walls, it doesn\u2019t appear to be the color you selected? If you don\u2019t use the right primer before painting, this could happen to you.<\/p>\n<p>When painting a light color over an existing dark color, a primer with a high-hiding formula is recommended.\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-premium\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ<sup>\u00ae<\/sup> 3 Premium<\/a>\u00a0primer is a water-based primer that has a thicker formula with enhanced hiding. Priming a dark wall with\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-premium\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ 3 Premium<\/a>\u00a0before you paint over it with a lighter color will assist in a truer and richer color from your topcoat.<\/p>\n<p>Specific surface types you might be painting can also affect how the final paint color turns out if the right primer isn\u2019t applied first. If not properly sealed, porous surface like brick can soak up a lot of paint and cost you valuable time and money. Not to mention that if not properly primed, the typical red color of most brick can change the appearance of your paint color if the brick is not primed before it\u2019s painted. For brick surfaces, we often recommend\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-2\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ 2 All-Purpose<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-premium\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ 3 Premium<\/a>, depending on the color and current state of the brick surface.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5858\" src=\"https:\/\/www.kilz.com\/blog\/wp-content\/uploads\/\/2020\/03\/Main-content-true_color_collage-1000px.png\" alt=\"Main content true_color_collage\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.kilz.com\/blog\/wp-content\/uploads\/2020\/03\/Main-content-true_color_collage-1000px.png 1000w, https:\/\/www.kilz.com\/blog\/wp-content\/uploads\/2020\/03\/Main-content-true_color_collage-1000px-768x512.png 768w, https:\/\/www.kilz.com\/blog\/wp-content\/uploads\/2020\/03\/Main-content-true_color_collage-1000px-980x654.png 980w, https:\/\/www.kilz.com\/blog\/wp-content\/uploads\/2020\/03\/Main-content-true_color_collage-1000px-480x320.png 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<div class=\"et_pb_row_inner et_pb_row_inner_1\">\n<div class=\"et_pb_column_inner et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_1 et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>New drywall is another porous surface on which the right primer can make a big difference. When painting over new drywall, we recommend priming first with\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-drywall-pva-primer\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ<sup>\u00ae<\/sup> PVA Drywall Primer<\/a>\u00a0\u2013 a fast-drying, interior water-based primer formulated to prime and seal new, uncoated drywall.\u00a0<a href=\"https:\/\/www.kilz.com\/primer\/kilz-standard-1-interior-primer\" target=\"_blank\" rel=\"noopener noreferrer\">KILZ 1 Standard\u00a0primer<\/a> is another great primer to use on drywall.<\/p>\n<p>For almost any surface you\u2019re working with, priming before painting is key to ensure that the paint color you selected will show up in its truest state<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row_inner et_pb_row_inner_2\">\n<div class=\"et_pb_column_inner et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_2 et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<blockquote>\n<p><em>Always remember to refer to our website\u202f<a href=\"https:\/\/www.kilz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">kilz.com<\/a>\u202for product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine that you\u2019ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you\u2019ve done it! You have your [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":5855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[104,17,101,103,97,90,51,105,102],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Truer Color Starts Here - The Perfect Finish Blog by KILZ\u00ae<\/title>\n<meta name=\"description\" content=\"Is the paint color you selected not showing up on the walls the way you want it? Make sure you&#039;re using the right primer before painting. Learn more here from The Perfect Finish Blog by KILZ\u00ae.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kilz.com\/blog\/truer-color-starts-here\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truer Color Starts Here - The Perfect Finish Blog by KILZ\u00ae\" \/>\n<meta property=\"og:description\" content=\"Is the paint color you selected not showing up on the walls the way you want it? Make sure you&#039;re using the right primer before painting. 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