Month: March 2020

Truer Color Starts Here
March 30, 2020Imagine that you’ve spent hours scrolling through social media sites and flipping through magazines, on the hunt for the perfect paint color. Eventually, you zero in on a color family and visit a home improvement store to select a few paint chips or samples to take home. And finally, you’ve done it! You have your perfect paint color chosen and you’re ready to transform your space. But what if, when it’s finally on your walls, it doesn’t appear to be the color you selected? If you don’t use the right primer before painting, this could happen to you.
When painting a light color over an existing dark color, a primer with a high-hiding formula is recommended. KILZ® 3 Premium primer is a water-based primer that has a thicker formula with enhanced hiding. Priming a dark wall with KILZ 3 Premium before you paint over it with a lighter color will assist in a truer and richer color from your topcoat.
Specific surface types you might be painting can also affect how the final paint color turns out if the right primer isn’t applied first. If not properly sealed, porous surface like brick can soak up a lot of paint and cost you valuable time and money. Not to mention that if not properly primed, the typical red color of most brick can change the appearance of your paint color if the brick is not primed before it’s painted. For brick surfaces, we often recommend KILZ 2 All-Purpose or KILZ 3 Premium, depending on the color and current state of the brick surface.
New drywall is another porous surface on which the right primer can make a big difference. When painting over new drywall, we recommend priming first with KILZ® PVA Drywall Primer – a fast-drying, interior water-based primer formulated to prime and seal new, uncoated drywall. KILZ 1 Standard primer is another great primer to use on drywall.
For almost any surface you’re working with, priming before painting is key to ensure that the paint color you selected will show up in its truest state
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.



Truer Coverage Starts Here
March 30, 2020When you’ve finally found that perfect paint color for your walls or furniture re-painting project, the last thing you want is a pre-existing stain to seep through and ruin your new color! Even light to moderate stains like scuff marks or crayon marks can bleed through paint, so it’s important to prime first to create a barrier. If you’re dealing with a lighter stain, KILZ 2® All-Purpose primer is a great choice. A water-based formula with enhanced hiding, KILZ 2 All-Purpose is formulated to block light to medium stains and hide previous colors.
A severe stain calls for a heavy-duty primer – and we have more than one that are up for the job! KILZ® Primer is a preferred choice of pros for stains caused by fires, floods, persistent exposure to pets or smoke stains from fire damage, soot and charring. Stain blocking primers also work great on permanent marker, grease and nicotine stains. KILZ® Original, trusted by pros for over 40 years, has excellent sealing and adhesion properties and is formulated to block heavy stains. Another great choice is KILZ Restoration, a water-based primer that offers the performance of a traditional oil and shellac-based primer. A heavy stain and odor blocker, KILZ Restoration can block stains from tannin, water, fire damage, smoke, nicotine and more.
From colorful crayon stains to unsightly smoke damage, truer coverage starts with KILZ primers.
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.



Renovating After Natural Disasters
March 30, 2020Fixing or rebuilding a home after a natural disaster like a flood, hurricane or fire is no easy task. In the worst-case scenarios, the help of a professional contractor might be in order. But if you’re looking to DIY your renovation after a disaster has left your home with water, fire or smoke damage, KILZ® Primers can help! Trusted by pros for over 40 years, KILZ primers are often the go-to products for tackling stains caused by fires, floods and persistent exposure to smoke.
If you’ve got your work cut out for you after a flood or fire has necessitated a renovation, KILZ® Original Interior Primer is made for the job. This hardworking oil-based primer is formulated to block heavy stains including those caused by water or smoke, and its fast-drying formula can help you get on with your renovation project faster.
For restoration jobs on the outside of your home, KILZ Original Interior | Exterior Primer offers the same power of KILZ Original Interior Primer in an all-weather formula. Offering excellent adhesion and durability, KILZ Original Interior | Exterior can be used on wood, drywall, plaster, stucco, brick, masonry, paneling and more.
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.



Odor Blocking Primers for Fresh as Spring Painting Projects
March 16, 2020Spring brings new beginnings and is often the perfect time to tackle a painting project you’ve been putting off. If you have a room renovation project that includes the added challenge of ridding the space of stale smells or bad odors, KILZ® Primers can help. From pet odor to the lingering smell of smoke (even long after the smoker is gone!), unpleasant odors can get stuck in your home and seem near impossible to remove.
Odor may penetrate fresh paint, so simply repainting the walls will likely leave you with a still smelly space. For a room that looks and smells as fresh spring, we recommend priming before painting. Priming provides a barrier that prevents odor from penetrating fresh paint and KILZ offers several primers with the ability to block medium to severe odors. So which primer is right for your project?
If you’re looking for a heavy-duty odor blocking primer, KILZ® Original primer is a great choice. Trusted by pros for over 40 years, it has excellent sealing properties and can block heavy odors and stains.
Working on a project outdoors? KILZ® Original Interior | Exterior primer offers the heavy-duty power of KILZ Original in an all-weather formula with excellent adhesion to both interior and exterior surfaces.
For spaces or areas that might be sensitive to solvent odors, KILZ® Original Low Odor is an interior oil-based stain and odor blocking primer that puts off less odor than typical oil-based primers.
Looking for a water-based primer? KILZ Restoration® is a new generation water-based primer, sealer and stain blocker that offers the performance of traditional oil and shellac-based primers. It tackles tough stains and seals persistent pet, food and smoke odors. It can also be used to block odors from subfloor when replacing carpet or wood flooring.
If your next painting project includes tackling lingering odors, you can breathe easy knowing that KILZ primers can help you get the job done.
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.



Fresh as Spring Laundry Room Makeover
March 6, 2020A fresh coat of primer and paint brings a welcome sense of calm to a room often reserved only for chores in this fresh as spring laundry room makeover. Laundry is virtually unavoidable, so you might as well enjoy the space you’re in when you’re checking it off the to-do list!
The laundry room’s original wood cabinets felt like an endless line up of bland and boring, lacking both color and any interesting detail. A fresh coat of paint was definitely in order, but first things first… we couldn’t forget to prime! Similar to bathrooms and kitchens, laundry rooms are an area of the house often prone to excess moisture, humidity and changing temperatures – making primer an essential first step to ensure a paint finish that will last.
For this laundry room transformation, we chose KILZ 3® Premium primer as it offers exceptional adhesion and durability, and a mildew resistant primer finish. After KILZ 3 Premium primer was properly applied and allowed to dry, we had a clean slate ready for color.
For a relaxed yet modern vibe we chose KILZ Complete Coat® in Bleached Cypress RG230-01, a minty green with an ever so slight gray undertone. Gold hardware added a subtle shine and much needed detail to the otherwise flat cabinet fronts, inspiring the addition of a new gold faucet and metallic pendant lights to tie the space together.
The original laundry room was also lacking surface area to fold after the fluffing is done, with the sink taking up an entire side of the already limited counter space. The fix was both functional and uniquely attractive! Adding a dark wooden panel around the top and sides of the washing machine and dryer not only brought warmth to the space, it also nearly tripled the usable countertop area.
A new faux-wood floor in a subtle grey shade was added to perfectly complement the new cabinet color. The final space is so pretty, it almost makes us want to do laundry!
Always remember to refer to our website kilz.com or product back labels for additional information on which primer is right for your project and detailed instructions on how to apply our products.



Find a Color That Speaks to You
March 6, 2020Choosing a paint color can sometimes feel like a daunting task. Whether you’re DIY’ing or hiring a professional painter, the investment of time and money in a painting project is enough to make you want to get it right the first time. Now finding a color you love just got easier with KILZ® Color Perfect Tool™, an easy-to-use new online tool that allows you preview paint colors in different rooms and even in your own space!
If you have a hue in mind, you can start by picking a few colors and then previewing them in one of our sample room images. You can even upload an image to see the color in your own space! You can also start by choosing a room type and then selecting colors as the next step. Either way, you’ll have the option to try on colors from the KILZ Complete Coat® line of paint, a high-quality water-based paint that provides a durable, scrubbable finish that resists staining, fading and peeling. It’s available in 700 beautiful colors so you’re sure to find one you love! You can also try on colors from the KILZ® Tribute® paint line, a 100% acrylic and low VOC paint that offers both excellent stain-blocking performance and exceptional durability.
Our team loves color just as much as we love proper preparation (don’t forget to prime!) and know that finding a color that speaks to you can truly transform your space. Ready to try on colors in your own space or in one of our sample rooms? Try the KILZ Color Perfect Tool today!
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