ST. LOUIS (June 4, 2012) - Masterchem Industries, maker of KILZ® brand products, is rolling out the company's newest product, KILZ MAX Primer, in The Home Depot stores across Canada. This interior water-based primer is engineered with new technology that delivers the performance of oil and shellac-based primers in nearly all stainblocking, odour sealing and tough adhesion situations.
"KILZ MAX Primer will give PROs and Do-It-Yourselfers (DIYers) a water-based product that performs just as well as oil or shellac-based primer," says Mike Walsh, vice president of marketing and new product development for Masterchem Industries. "Field tested in the toughest conditions, KILZ MAX meets the industry's growing demand for water-based solutions for even the toughest jobs. Unlike oil-based products that require solvents and shellac-based products that require denatured alcohol for cleanup, KILZ MAX has much lower VOC levels and only needs soap and water for cleanup."
KILZ MAX Primer is a single-can solution for a professional finish in even the most challenging painting project conditions:
- Blocking strong odours, such as fire and smoke damage, cigarette smoke and pet odours
- Blocking heavy water stains to help prevent them from coming through the topcoat
- Blocking and hiding bold colours to create a fresh canvas for painting
"Regardless of substrate or application method, most painters want to transition as quickly as possible through the prep and prime stages," said Scott Burt, professional painting contractor for more than 20 years and business owner of Topcoat Finishes, Inc. "KILZ MAX primer moves fast, and can back it up with dry time, sandability and sheen build on wall and trim surfaces that exceeds most other 'in class' primers, and gets to a better result faster than self-priming paints at similar price points."
Topcoated with latex or oil-based paint, KILZ MAX Primer can be used on interior surfaces including drywall, woodwork, plaster, masonry, brick, painted metal, ceramic tile, glass and properly prepared glossy surfaces.
KILZ MAX Primer can be found at The Home Depot stores across Canada. For more information, visit: www.kilz.com or www.facebook.com/kilzbrand.
About Masterchem Industries LLC - The makers of KILZ brand products Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest quality and most innovative specialty coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company's website at www.kilz.com.