ST. LOUIS, MO (May 24, 2012) - Masterchem Industries, maker of KILZ® brand products, announced the launch of KILZ Clean Start® Primer at The Home Depot® stores across Canada. The zero volatile organic compound (VOC*), high performance interior/exterior water-based primer, sealer and stainblocker, KILZ Clean Start is perfect for at-home paint enthusiasts and professionals alike. The zero VOC and low-odor formula addresses indoor air quality concerns while delivering the quality performance expected from KILZ brand products.
"We are excited to announce the launch of KILZ Clean Start at The Home Depot stores in Canada," says Mike Walsh, KILZ vice president, marketing and new product development for Masterchem Industries. "The expansion of KILZ Clean Start to the Canadian market allows us to deliver quality primer that produces the results our customers have come to expect while continuing to address the need for more environmentally mindful products."
In addition to its sealing and stainblocking power, starting a paint project with a quality primer like KILZ Clean Start Primer allows for fewer top coats. It is intended for use on most interior and exterior surfaces, including woodwork, drywall, plaster, paneling, masonry, brick, painted metal and properly prepared glossy surfaces.
KILZ Clean Start primer can be found at more than 180 The Home Depot stores throughout Canada. For more information please visit www.kilz.com or on Facebook at www.facebook.com/kilzbrand.
*Per EPA Test Method #24. See product label for more details.
About Masterchem Industries LLC
Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest quality and most innovative specialty coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company?s website at www.kilz.com.
