KILZ Paint and Primer Company Launches Facebook Page
KILZ Paint and Primer Company Launches Facebook Page

Trusted Paint and Primer Company Launches Facebook Page Featuring Expert Advice, Giveaways and Project Spotlights to Help PROs Solve Problems and DIYers Do It Like the PROs


ST. LOUIS, MO (November 18, 2011) - Masterchem Industries, maker of the KILZ® line of primers and paints, today announced the launch of their new Facebook page at www.facebook.com/KILZBrand. The Facebook page aims to provide professional painters and contractors with problem solving solutions, while delivering tips on how to get professional results to Do-It-Yourselfers. To kick off the launch, KILZ is hosting a 30 Days of Giveaways sweepstakes for its new Facebook fans.


Beginning November 18, Facebook users who "Like" the Facebook page will have a chance to win a daily prize of a $100 gift card to a major home improvement store to help them get their jobs done. Winners will be featured on the KILZ Brand Facebook page and one lucky fan will receive a $2,000 gift card that could be used towards a mini-room makeover.


"The KILZ Facebook page allows us to have a conversation with our loyal fans" says Mike Walsh, Vice President of Marketing & New Product Development for Masterchem Industries. "The KILZ Brand aims to provide problem solving solutions for PROs and DIYe; Facebook is the perfect outlet for PROs, DIYers and KILZ to connect and help each other get the professional, quality results that KILZ fans expect."


The page will not only serve as a one-stop source for information on all coatings needs, but will offer loyal fans with opportunities to win prizes, connect with one another and explore new products and coatings technologies.


The KILZ Brand Facebook page will host exciting features including:


  • A forum for KILZ fans to ask questions and share advice
  • Expert how-to videos for completing a project
  • Project spotlights featuring fan project photos
  • Opportunities for fans to win prizes, products and coupons
  • KILZ product gallery featuring new product information and usage suggestions
  • Quizzes highlighting KILZ fan?s problem solver personalities and project solutions
  • Polls for fans to share their views on color trends, projects and questions from the KILZ Brand
  • Send-To-A-Friend invitation to share the KILZ Brand page with other fans


PROs and DIYers can enter the sweepstakes online at www.facebook.com/KILZBrand by filling out a brief registration form from Friday, November 18 through Saturday, December 17. Daily sweepstakes winners will be drawn randomly and announced weekly.


Prizes include:


  • Grand Prize: One entry winner will receive a $2,000 gift card to a home improvement store.
  • Daily Prizes: 30 winners will receive a daily prize of $100 gift card to a home improvement store. 


For official rules and entry details or more information on the KILZ Brand visit www.facebook.com/KILZBrand.


About Masterchem Industries LLC
Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest quality and most innovative specialty coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company's website at www.KILZ.com.