ST. LOUIS (June 14, 2012) - Masterchem Industries, maker of the KILZ® line of primers and paints, today announced its American Inhouse Design Award win for the new KILZ MAX primer launch kit. Sponsored by GDUSA (Graphic Design USA), The American Inhouse Design Awards showcases outstanding work by inhouse designers.
"With a revolutionary new product like KILZ MAX primer, a water-based primer that replaces oil-based and shellac-based primers, it was especially important that we create materials that would help tell the product story," said Mike Walsh, KILZ vice president, marketing and new product development for Masterchem Industries. "As with KILZ MAX primer, it is imperative that we support KILZ brand retailers and make them feel confident about their purchasing decisions by providing the information they need about KILZ brand products."
Recognizing achievements in 24 categories ranging from media kits to annual reports, American Inhouse Design Awards received over 4,000 entries from across the country for its seventh straight year with only 15 percent presented with a Certificate of Excellence. The opportunity acknowledges the creativity, challenges faced and contributions by inhouse design, marketing and communications departments within corporations, publishing houses, non-profits, universities and government agencies.
Graphic Design USA has been sponsoring design competitions for nearly five decades highlighting areas of excellence and opportunity. Reaching over 100,000 creatives, colleagues and clients annually, GDUSA is in its 48th year of publication providing creative professionals with industry news, project ideas and opinions.
About GDUSA Since 1963, Graphic Design USA, also known as GDUSA, has been the business-to-business publication for graphic designers and other creative professionals. http://www.gdusa.com.
About Masterchem Industries LLC - The makers of KILZ brand products Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest quality and most innovative specialty coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company's website at www.kilz.com.