Introducing KILZ MAX Primer
Introducing KILZ MAX Primer

Trusted Paint and Primer Company Launches Revolutionary Product with the Performance of Oil and Shellac Based Primers in a Water-Based Formula


ST. LOUIS, MO. (December 15, 2011) - Masterchem Industries, maker of KILZ® brand products, today announced the launch of KILZ MAX Primer, an interior water-based primer engineered with new technology that stands up to the performance of oil and shellac based primers in nearly all stainblocking, odor sealing and tough adhesion situations.


"KILZ MAX Primer will give our Pros and Do-It-Yourselfers (DIYers) a water-based product that performs just as well as oil or shellac-based primer," says Mike Walsh, Vice President of Marketing & New Product Development for Masterchem Industries. "It meets the industry's growing demand for water-based solutions for even the toughest jobs. Oil-based products require solvents and shellac-based products require denatured alcohol for cleanup. Conversely, KILZ MAX has much lower VOC levels and needs only soap and water for cleanup."


KILZ MAX is a problem solver for those looking for a stain blocker, odor blocker and sealer in-one to get the job done. Topcoated with latex or oil-based paint, KILZ MAX Primer can be used on interior surfaces including drywall, woodwork, plaster, masonry, brick, painted metal, ceramic tile, glass and properly prepared glossy surfaces.


KILZ MAX Primer is a single-can solution to achieve a professional finish in even the most challenging painting project conditions:


  • Blocking strong odors, such as fire and smoke damage, cigarette smoke and pet odors
  • Blocking heavy water stains to help prevent them from coming through the topcoat
  • Blocking and hiding bold colors to create a fresh canvas for painting


KILZ MAX Primer can be found at The Home Depot and Lowe's stores in California and The Home Depot in Philadelphia, PA. For more information, visit: www.kilz.com or www.facebook.com/kilzbrand.

About Masterchem Industries LLC
Masterchem Industries, founded in 1954 in St. Louis, Mo., is committed to developing, manufacturing and marketing the highest quality and most innovative specialty coatings available to consumers and professional contractors. The company specializes in architectural paints and primers as well as waterproofers, concrete care products, applicators and stains. Masterchem Industries is a subsidiary of Masco Corporation (NYSE:MAS). For more information, visit the company's website at www.kilz.com.