KILZ MAX® Interior Water-Base Primer is a primer, sealer, stain and odor blocker developed with new technology that’s formulated to perform like oil-and shellac-based products. It tackles tough stains including medium to heavy water damage, rust, smoke, nicotine, grease, tannin, ink, pencil, felt marker, pet stains and more. KILZ MAX Primer also seals pet and smoke odors. Topcoat with latex or oil-based paint. Use on properly prepared interior surfaces, such as brick, ceramic, tile, painted metal, glass, masonry, wood, plaster and drywall.


Available in Gallons & Fives

Where To Buy

Please check availability before visiting your local retailer

  • Ratings & Reviews
  • Preparation, Application & Clean-Up
  • Warranty / Warnings
  • Product Specifications

Surface Preparation†

  • The surface must be clean, free of dust, grease, wax, peeling paint, mold, mildew and wallpaper paste. If washing is necessary, use a non-soapy detergent or a TSP substitute. Rinse well and allow to dry.

  • Peeling or Checked Paint: Scrape off loose paint and sand to a smooth surface. Sanding or removal of paint containing lead is hazardous.†

  • Mold or Mildew Covered Surfaces: Wash the area with a mildew remover, rinse with water and allow to dry before priming.

  • Masonry, Brick, Stucco and Plaster: KILZ MAX primer may be used on clean, dry, aged masonry surfaces. New masonry must be allowed to cure (dry) at least 30 days before applying KILZ MAX primer.

  • Fire Restoration: It is critical to clean smoke damaged surfaces thoroughly before priming.


  • Eye protection is recommended.

  • Apply as supplied using a brush, roller or sprayer.

  • Do not thin for stainblocking applications. A small amount of water may be added for other spray applications.

  • Only apply if surface, air and product temperatures are between 50°-90°F (10°- 32°C).

  • Stir thoroughly before and occasionally during use.

  • Prime the entire surface to ensure a uniform appearance of the topcoat.

  • Stainblocking: After priming, test for stain bleed-through by applying the topcoat to a small section. If the stain bleeds through the topcoat, apply a second coat of primer and test again before topcoating the entire area. If bleeding continues, a longer dry time is needed before topcoating.

  • Sealing odors: For persistent odors, apply a second coat of primer before topcoating. If odor continues, a longer dry time is needed before topcoating.

  • Tinting: Not recommended for ​stainblocking applications. KILZ MAX primer may be tinted with up to 2 ounces of universal colorant per gallon for non- stainblocking projects. Tinting to a lighter shade than the topcoat is recommended.

Dry Time at 77°F (25°C), 50% RH

  • To Touch: 30 Minutes

  • To Recoat / Topcoat: 1 Hour

  • Application at lower temperatures, high humidity or poor ventilation will affect dry time.

Clean up & Disposal

  • Clean equipment and paint spatters with warm, soapy water.

  • If spilled, contain material and remove with an inert absorbent. Dispose of contaminated absorbent, container and unused product in accordance with all current federal, state and local regulations.

  • Do not dispose of this product down a drain.

  • Please consider donating any unused product.

  • For recycling or disposal information, contact your local household refuse collection service.

*Limited Warranty

For one year from the date of purchase, Masterchem Industries LLC warrants to the original residential consumer purchaser (1) that the product meets Masterchem Industries LLC’s manufacturing specifications, and (2) the performance of this product when applied according to the label instructions and specifications. In the event that this product proves to be defective within one year from the date of purchase, Masterchem Industries LLC will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty is not transferable. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. To the extent permitted by applicable law, any implied warranties including the implied warranties of merchantability and of fitness for a particular purpose, are limited to the duration of this express warranty.  Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. Note to residents of the State of New Jersey: The provisions of this warranty, including its limitations, are intended to apply to the fullest extent permitted by the laws of the State of New Jersey. For warranty service, call: 1-866-774-6371, or email: Masterchem Industries LLC reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.


This product contains chemicals known to the state of California to cause cancer, birth defects, or other reproductive harm.


Warning! Irritant!

HARMFUL OR FATAL IF SWALLOWED. CONTAINS ETHYLENE GLYCOL. Avoid contact with eyes. May cause eye, nose and throat irritation. Avoid breathing of dust, vapors or spray mist. Open windows and doors or use other means to ensure fresh air entry during application and drying. If you experience eye watering, headache, or dizziness, or if air monitoring demonstrates vapor / mist levels are above applicable limits, wear an appropriate, properly fitted respirator (NIOSH / MSHA TC 23C or equivalent) during and after application. Follow respirator manufacturer’s direction for respirator use. Close container after each use. Wash thoroughly after handling and before smoking and eating.


If you scrape, sand, or remove old paint, you may release lead dust. LEAD IS TOXIC. EXPOSURE TO LEAD DUST CAN CAUSE SERIOUS ILLNESS, SUCH AS BRAIN DAMAGE, ESPECIALLY IN CHILDREN. PREGNANT WOMEN SHOULD ALSO AVOID EXPOSURE. Wear a NIOSH-approved respirator to control lead exposure. Clean up carefully with a HEPA vacuum and a wet mop. Before you start, find out how to protect yourself and your family by contacting the National Lead Information Hotline at 1-800-424-LEAD or log on to

First Aid

If swallowed, do not induce vomiting. Get medical attention immediately. If you experience difficulty in breathing, leave the area to obtain fresh air. If continued difficulty is experienced, get medical attention immediately. In case of eye contact, flush eyes immediately with plenty of water for at least 15 minutes and get medical attention.

KEEP FROM FREEZING. If frozen, let thaw at room temperature. 


  • Base


  • Int/Ext


  • Color


  • Coverage - Low

    300 sq. ft.

  • Mils Wet


  • Mils Dry


  • Coverage High

    400 sq. ft.

  • Mils Wet


  • Mils Dry


  • Finish @ 85°


  • Min Application Temp


  • Max Application Temp


  • Viscosity

    95 -105 KU

  • Dry To Touch

    30 min

  • Dry To Recoat

    1 hour

  • Max Tint

    2 oz

  • VOC

    75 g/L

  • Brush


  • Roller - Smooth

    3/8" - 1/2" nap

  • Roller - Porous

    1/2" - 3/4" nap

  • Spray Tip

    .015" - .021"

  • Spray Filter

    60 mesh

  • Spray Pressure

    2,500 - 3,000

  • Volume Solids

    37.5% (+/-) 2%

  • Weight Solids

    54.0% (+/-) 2%

  • Flashpoint