Selling of Personal Information

We do not "sell", as the term is defined by applicable law, your Personal Information or any other information we collect about you to any affiliated or unaffiliated third parties.

Retention of Personal Information

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:  
  • The length of time we have an ongoing relationship with you and provide services to you (for example, for as long as you have an account with us or keep using our services) and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise; 
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or 
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

User Generated Content Functions

Certain pages on the Services, including our Social Media Pages, enable users to create their own profile page or submit their own content (for example, message boards, forums, chat functionality and blogs, among other services). Any information you disclose in connection with such services may be publicly available and be read, collected, or otherwise used by anyone who visits the page on which you have chosen to comment, and you should exercise caution in deciding whether to disclose your information there. Masterchem cannot prevent such publicly-available information from being used by others in a manner that may violate this Policy, the law, or your personal privacy and safety, and is not responsible or liable for the results of any postings or the use or disclosure of any information that you disclose via such postings.

Choice: Opt-out

If you do not wish to receive marketing-related emails from us, you may opt-out of receiving such marketing-related emails and from such sharing through 1 of 2 available options.

The first option is utilizing KILZ’s website:

  1. Visit https://www.kilz.com/unsubscribe
  2. Enter your email address
  3. Select the sites you want to unsubscribe from
  4. Select "Update"

The second option is by selecting the unsubscribe link in the footer of the email from KILZ.

We will endeavor to comply with your request as soon as reasonably practicable. Please note that, if you opt-out as described above, we will not be able to remove Personal Information about you from the databases of Affiliated Entities or other third parties with which we have already shared your Personal Information as of the date on which we implement your opt-out request. If you wish to cease receiving marketing-related emails from such Affiliated Entities or other third parties, please contact such Affiliated Entities or other third parties directly or utilize any opt-out mechanisms set forth in their respective privacy policies or marketing-related emails.

Sweepstakes, Contests, and Other Promotions

We may operate sweepstakes, contests, raffles and similar promotions through the Services that may require online registration with us or with third-party sponsors of such promotions. You should carefully review the rules of each promotion in which you participate through the Services, as they may contain additional important information about Masterchem’s or a sponsor’s use or disclosure of your Personal Information. To the extent that the terms and conditions of such rules concerning the treatment of Personal Information conflict with this Policy, the terms and conditions of such rules shall control.

Third-Party Services

The Services may contain links to other sites which are not operated by Masterchem. MASTERCHEM IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF SUCH OTHER WEBSITES, INCLUDING WEBSITES OPERATED BY AFFILIATED ENTITIES. We provide such links only as a convenience, and the inclusion of links on the Services does not imply endorsement of the linked site by Masterchem. If you provide any Personal Information through any such third-party website, your transaction will occur on such third party’s website (and not on the Services) and the Personal Information you provide will be subject to the privacy policy of that third party. Masterchem recommends that you review the privacy policy of third-party websites arrived at from links on the Services.

In addition, we are not responsible for the information collection, usage, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

Third-Party Advertisers

We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services, based on information relating to your access to and use of the Services and other websites or online services on any of your devices, as well as on information received from third parties. To do so, these companies may place or recognize a unique cookie on your browser or use similar technolgies (including pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit  http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt-out in mobile apps.

Security of Personal Information

Masterchem takes measures designed to protect Personal Information collected through the Services against unauthorized access, disclosure, alteration or destruction. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us in accordance with the “Questions” section below.

For your own protection, we encourage you not to include sensitive Personal Information, such as payment card information, in any emails you may send to us. Masterchem will not request sensitive Personal Information in our emails to you.

Jurisdictional Issues

Your Personal Information may be stored and processed in any country where we have facilities, where our Affiliated Entities are located, or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.

ADDITIONAL INFORMATION UNDER THE LAWS OF CALIFORNIA AND OTHER JURISDICTIONS

Collection, Disclosure, Sale and Sharing of Personal Information

The following chart details which categories of Personal Information we collect and process, as well as which categories of Personal Information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of Personal Information that we “sell” or that we “share” for purposes of cross-context behavioral or targeted advertising, including within the 12 months preceding the date this Privacy Policy was last updated.

 

Categories of Personal Information Disclosed to Which Categories of Third Parties for Operational Business Purposes Sold to Which Categories of Third Parties Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising
Identifiers, such as name, contact information, online identifiers (ex. IP address) Affiliated entities service providers; ad networks; social networks; marketing partners; other businesses; contest sponsors N/A Ad Networks
Personal Information as defined in the California customer records law, such as name, address, telephone number, email, social media account ID, date of birth, and information related to employment, education and experiences, preferences and interests Affiliated entities service providers; ad networks; social networks; marketing partners; other businesses; contest sponsors N/A Ad Networks
Protected Class Information, such as sex and age. Affiliated entities; service providers N/A None
Commercial Information, such as transaction information, and purchase history. Affiliated entities service providers; dealers and retailers; ad networks; social networks; business partners; marketing partners; other businesses; contest sponsors. N/A Ad Networks
Biometric Information N/A N/A None
Internet or network activity information, such as browsing history, online behavior, interest data, and interactions with our and other websites, applications, systems and advertisements Affiliated entities; service providers N/A Ad Networks
Geolocation Data, such as device location and IP location Affiliated entities; service providers; contest sponsors N/A Ad Networks
Audio/Video Data. Audio, electronic, visual, and similar information, such as images and audio and video created in connection with our business activities. Affiliated entities; service providers N/A None
Education Information  N/A N/A None
Employment Information. Professional or employment-related information, skills and experience. Affiliated entities; service providers N/A None
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics  Affiliated entities; service providers N/A Ad Networks
Sensitive Personal Information.
N/A N/A None

 

We do not sell Personal Information as defined under applicable law.  We have not engaged in such activities in the 12 months preceding the date this Privacy Policy was last updated.  Without limiting the foregoing, we do not knowingly sell or share the Personal Information of minors under 16 years of age.

Use of Sensitive Personal Information 
Subject to your consent where required by applicable law, we may use Sensitive Personal Information for purposes of providing goods or services as requested by you; ensuring security and integrity; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business; and activities relating to quality and safety control or product improvement.

Individual Requests

Subject to applicable law, you may make the following requests 
1. You may request to know whether we process your Personal Information, and to access such Personal Information.
a. If you are a California consumer, you may request that we disclose to you the following information covering the 12 months preceding your request: 
i. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
ii. The business or commercial purpose for collecting sharing or selling (if applicable) Personal Information about you; 
iii. The categories of Personal Information about you that we sold or shared (as defined by the CCPA) and the categories of third parties to whom we sold or shared such Personal Information (if applicable); and 
iv. The categories of Personal Information about you that we otherwise disclosed, and the categories of third parties to whom we disclosed such Personal Information (if applicable).
2. You may request to correct inaccuracies in your Personal Information;
3. You may request to have your Personal Information deleted.
4. You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including, where applicable, request to obtain a copy of your Personal Information in a portable, readily usable format; 
5. You may request to opt out of targeted advertising (as defined by applicable privacy law) or the “sharing” of your Personal Information for cross-context behavioral advertising (as defined by applicable privacy law); and
6. You may request to opt out of the “sale” of your Personal Information, as defined under applicable privacy law; however please note that we do not "sell" Personal Information.
7. You may request to opt out of the processing of your Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you; however please note that we do not use your Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. 

 

We will not unlawfully discriminate against you exercising your rights applicable privacy law. To make a privacy request, please contact us at 1-800-854-0133, Option 1 for English, then Option 6 for Privacy Act, email: DataPrivacy@behr.com, complete the form at: https://www.behr.com/hippoServices/ccpaForm

We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. In some instances, we may decline to honor your request where the law or right you are invoking does not apply or where an exception applies. We may need to request additional Personal Information from you, such as name, email address, postal address, and purchase history to verify your identity and protect against fraudulent requests. You may make a request on behalf of a child who is under 13 years old if you are the child’s parent or legal guardian. If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information. 

We use services to help deliver targeted advertisements to you as described above. Applicable privacy laws may classify our use of some of these services as “sharing” your personal information with the advertising partners that provide the services, from which you have the right to opt-out. You can submit requests to opt-out of tracking for advertising by selecting the “Do Not Share My Personal Information” link at the footer of the website in which you want to opt out of targeting. Your request to opt-out will apply only to the browser and the device from which you submit the request. You can also broadcast the Global Privacy Control (GPC) to opt-out of targeted advertising for each participating browser you use. To learn more about GPC, visit https://globalprivacycontrol.org.

Appeal Process
If we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us via 1-800-854-0133, Option 1 for English, then Option 6 for Privacy Act, email: DataPrivacy@behr.com, complete the form at: https://www.behr.com/hippoServices/ccpaForm

Authorized Agents
If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section entitled “Individual Requests.”  Not all kinds of requests can be made by authorized agents in all states. As part of our verification process, we may request that the agent provide, as applicable, proof concerning his or her status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.

De-Identified Information 
Where we maintain or use de-identified or aggregated data, we will continue to maintain and use the de-identified or aggreagated data only in a de-identified or aggregated fashion and will not attempt to re-identify the data.

Questions

If you would like to exercise your privacy rights under the laws applicable to your place of residence, please see ADDITIONAL INFORMATION UNDER THE LAWS OF CALIFORNIA AND OTHER JURISDICTIONS. If you have questions about this Policy or how Masco BU processes your personal information, you may contact Kevin Edwards, Director of Data Analytics and Privacy at Masco Corporation, our parent company, whom is responsible for overseeing our privacy program, by emailing consumerprivacy@mascohq.com or calling 1-833-724-0948.